Social media management
Keep your channels active and on-brand with a clear plan for what to post and when.
- Content calendar
- Scheduling
- Community support
Social media strategist · Jhaycee Legaspi
Social media
that builds brands.
Content that connects. Strategy that converts.
I help real estate professionals and aesthetic clinics build a clearer online presence with useful content, thoughtful strategy, and consistent execution.
For real estate professionals and aesthetic clinics
Social media managementContent strategyDigital marketingSEO & web design
A little about me“Content should have a purpose. Strategy should guide it.”
The person behind the posts
Hi, I’m Jhaycee.
I make the plan clear.
I’m Jhaycee Legaspi, a social media manager based in the Philippines with 7+ years of experience. I help businesses, entrepreneurs, and personal brands build a strong, consistent online presence.
I combine strategy, creativity, and data to make content that looks good and supports real business goals. My work includes social media management, research, content strategy, creative content, performance reporting, website design, and profile audits.
I focus on real estate professionals and aesthetic clinics that want a clearer message, a steadier online presence, and content that helps people understand what to do next.
StrategicCreativeHands-onBusiness-minded
A little more of me
Planning, creating, and showing up.
A few snapshots from my workday and the process behind Socials by Jhayz.
Ways I can help
Good marketing,
made manageable.
Choose the support you need now. We can start with a plan or work together on the ongoing content.
Content strategy
Build content around your audience, services, and the next step you want people to take.
- Content pillars
- Post ideas
- Captions
Digital marketing
Make your online presence work together, from search and paid social to your website.
- SEO
- Paid social
- Web & landing pages
Full course creation from scratch
Turn your expertise into a structured digital course, with the learning materials and launch assets built from the ground up.
- Course outline & modules
- Lesson materials
- Launch-ready assets
Clear monthly options
Choose the support
that fits your goals.
Each package includes a clear strategy and consistent content. Send a quote request and we can confirm the best fit for your business.
01Beginner
Social Media Content Starter
For business owners who can post themselves but need a clear plan and ready-to-use content.
- Basic audience and competitor research
- 30-day content strategy and content pillars
- Monthly content calendar
- 10 posts per month · mixed content
- Captions, SEO keywords, hashtags, and calls to action
- One round of revisions
- Monthly performance review using the insights you provide
- Content for 1 platform
- You publish the content
$500USD / month
Request a quote
02Starter
Strategic Content Foundation
For businesses that want consistent content prepared, scheduled, and published for them.
- Social media account audit and profile recommendations
- Audience, competitor, and content research
- Monthly strategy and content pillars
- Monthly content calendar
- 18 posts per month · mixed content
- Captions, SEO keywords, hashtags, and calls to action
- Post design and content creation
- One consolidated revision round per monthly content batch
- Scheduling and publishing
- One monthly planning call
- Monthly performance report with recommendations
- Management for 1 platform
$950USD / month
Request a quote
03Growth
Growth-Focused Social Media Management
For businesses ready to improve visibility, engagement, and lead generation across platforms.
- Everything in Starter
- In-depth audience and competitor analysis
- 25 content pieces per month, adapted for up to 2 platforms
- Profile optimization for both platforms
- Content repurposing across platforms
- Story content and promotional campaign planning
- Scheduling and publishing
- Community engagement and basic DM support on weekdays
- Monthly growth and analytics report
- Monthly strategy call with next-step recommendations
$1,500USD / month
Request a quote
04Full Management
Complete Social Media Management
For businesses that want ongoing strategy, content, publishing, engagement, and optimization handled for them.
- Everything in Growth
- Comprehensive brand, audience, and competitor research
- 35 content pieces per month, adapted for up to 3 platforms
- Monthly campaign planning for offers, launches, or promotions
- Content strategy focused on awareness, engagement, and leads
- Profile and content optimization across platforms
- Scheduling and publishing
- Community management for comments and DMs on weekdays
- Lead-generation content and calls to action
- Monthly analytics report with performance recommendations
- Monthly strategy call and upcoming-month planning
$2,500USD / month
Request a quote
Mixed content: static posts, carousels, and short-form videos edited from footage you provide. Filming and on-location production are not included.
Revisions: one consolidated revision round per monthly content batch. Additional rounds or major scope changes can be quoted separately.
Community support on Growth and Full Management: weekdays only, up to 30 minutes per business day during agreed hours. Covers routine comments and DMs; excludes weekends, sales follow-up, and customer-service case resolution.
Content counts: numbers refer to original monthly content pieces. Platform adaptations are included within each package’s platform limit.
Beyond monthly social media
Add a bigger project to any package.
These services can be quoted as add-ons or scoped as a custom project.
- ✳Full branding & brand identity
- ⌂Website design
- ✎Full course creation from scratch
- ↗Sales funnels, course websites & landing pages
Need a different scope?
Let’s build a custom package.
Tell me what you need, and I’ll prepare a quote around your goals, channels, content, or digital project.
Selected work & concepts
Thoughtful work.
Clear purpose.
Four project case studies, account insights, and clearly labeled concepts for my focus industries.
Projects & case studies
Social media management · AustraliaCreative Mountain AU
Social media strategy and original post and video content for a personalized baby and nursery brand.
Explore case study & funnel strategy
Strategy-only · Medical tourismMerida Medical
Strategy-only project covering research, positioning, brand voice, content pillars, patient journey, and growth direction.
Explore strategy case study
Full branding · Designs + strategy graphicsEaseline Virtual Assistant
Two brand directions and a collection of service and strategy graphics, including the warm orange-and-green palette and Easeline logo colors.
Explore branding & design project Personal brand · Full brandingSocials by Jhayz
A complete look at my brand identity, messaging, visual direction, and the creative system behind my social media work.
Explore full brand identityAccount Performance SnapshotSelected content views and account insights transcribed from client screenshots.
Client account · 285K followers
6.3Mviews
10.4Mviews
126Kviews
224Kviews
113Kviews
111Kviews
2.1Mviews
3.3Mviews
468Kviews
62.4Kviews
266Kviews
133Kviews
Selected account insight periods
Mock case studies for my focus industries
Sample Concept — Not a Client Project
Full Social Media Management for Real Estate
A complete sample project for Northline Realty Co., from brand direction and strategy through content, publishing, and monthly review.
THE CONCEPT
A fictional real estate brand that balances verified property promotion with practical buyer and seller education and neighborhood knowledge.
THE SAMPLE WORK
Brand direction, an eight-step workflow, a sample content calendar, carousel posts, Reels and Stories, copywriting, a landing page concept, and community management examples.
Northline Realty Co.Full managementBuyer & seller educationSample only
Sample Concept — Not a Client Project
Full Branding & Social Media Management for an Aesthetic Clinic
A complete fictional brand and management concept for Luma Skin Studio, from identity design through publishing and monthly review.
THE BRAND CONCEPT
A calm, consultation-led aesthetic clinic identity with a flexible logo suite, warm editorial palette, clear brand voice, and practical clinic touchpoints.
THE SAMPLE WORK
Brand board, Instagram profile and highlights, carousel, Reel and Story templates, social covers, appointment card, treatment menu, landing page, content plan, workflow, and community replies.
Luma Skin StudioFull brandingClinic educationSample only
The Socials by Jhayz growth case study covers my own brand. The real estate and aesthetic clinic examples are hypothetical concepts, not client engagements. Clinic content should be checked against the provider’s approved information before publishing.
How I work
My SMM
workflow.
From our first call to ongoing improvements.
Discovery call
We discuss your business, goals, audience, challenges, and the support you need.
Proposal and onboarding
I confirm the services and timeline, then collect your brand details, account access, and content assets.
Social media audit
I review your profiles, current content, audience activity, and past performance.
Build the strategy
I set the content pillars, key messages, platform goals, and measures of progress.
Plan the content calendar
I map out post topics, formats, dates, hooks, and calls to action.
Create the content
I prepare captions and visuals, then send the content for your review.
Approve and schedule
I make the agreed edits and schedule the approved posts.
Review and improve
I review the results with you and use what we learn to plan the next month.
My course
The Social Media
Growth System
Interested in The Social Media Growth System or one-on-one coaching? Message me on Instagram and I’ll share the details.
Course + 1:1 coaching
The Social Media Growth System
Message me for course details or to ask about one-on-one coaching.
Request course detailsHave a project in mind?
Let’s make your content work harder.
Tell me what you’re working on and where you need support. Request a discovery call and we’ll talk through a useful next step.
Request a discovery call
Meet Social Desk by Jhayz.
I built Social Desk to make project management easier to access and keep client work moving in one organized space. The preview shows the project board, content calendar, client area, and mentee portal together.
Everything in its place.
One easier way to keep projects, clients, and mentees connected.