Business goal
Help local buyers and sellers learn about Northline, explore homes, and ask for the next step: listing details, a question answered, or a viewing.
Sample Concept — Not a Client ProjectFull Social Media
Socials by Jhayz · Real estate
Full Social Media
Management for Real Estate
A complete sample project, from strategy to publishing.
A full-service concept for the fictional Northline Realty Co. It brings brand direction, a practical content system, polished sample posts, a landing page, and day-to-day management into one cohesive plan.
Fictional brand: Northline Realty Co.Full management conceptReal estate sample work
01 · Brand direction
A clear, calm identity
for Northline Realty Co.
This fictional real estate brand is designed to feel knowledgeable, approachable, and steady from the first scroll through the next step in a home search.
NORTHLINE
Find your place. Plan your next move.
Logo directionA clean wordmark paired with a small doorway or roofline mark, signaling home, guidance, and a clear way forward.
Color palette
Navy
#193B5A
#193B5A
Soft blue
#7FA9C6
#7FA9C6
Pale blue
#EAF3F8
#EAF3F8
Warm cream
#FFF8F0
#FFF8F0
Butter yellow
#FFF0A6
#FFF0A6
Brand fonts
League SpartanExtraBold · headlinesPlayfair DisplayEditorial accentsDM SansBody copy
Photo mood: natural light, real homes, tidy rooms, inviting streets, and useful neighborhood details.
02 · Marketing strategy
Give every post
a job to do.
The plan balances property promotion with practical information and local trust, so the page stays useful between listings.
Who the page serves
Content is tailored to people making different home decisions:
First-time buyersPeople moving within the areaHomeowners preparing to sellLocal families comparing neighborhoods
Show layout, natural light, useful details, and verified listing information.
Answer common questions in plain language and make the next step easier.
Show what everyday life can look like nearby, using verified local details.
Put a helpful local voice behind the page and build familiarity over time.
03 · Full management workflow
From the first call
to next month’s plan.
Eight clear stages keep the client involved while strategy and content move through the month.
Discovery Call
Discuss goals, service area, audience, business priorities, and the support needed.
Account Review
Review the profile, current content, audience activity, and local competitors.
Brand + Strategy
Set the brand voice, visual direction, business goals, and content themes.
Content Calendar
Map topics, formats, timing, caption ideas, purpose, and calls to action.
Content Creation
Prepare post designs, captions, Reels, Stories, and hooks for review.
Client Approval
Send drafts, gather feedback, and apply one consolidated round of edits.
Publish + Respond
Schedule approved content and check comments and messages during agreed hours.
Monthly Review
Review performance together, agree what to keep or change, and plan the next month.
04 · Sample content calendar
A week planned around
buyer questions.
Example schedule for Northline Realty Co. This is a sample only; listing availability and local details must be verified before posting.
| Day | Format | Topic | Purpose | Caption idea | CTA |
|---|---|---|---|---|---|
| Mon | Reel | Walk through a new listing | Reach | “Come inside this home in [AREA].” | DM “TOUR” |
| Tue | Carousel | 3 questions to ask at a viewing | Saves | “Take this checklist to your next tour.” | Save this |
| Wed | Stories | Poll: kitchen island or big yard? | Replies | “Which would you choose?” | Vote |
| Thu | Guide | A local guide to [NEIGHBORHOOD] | Trust | “What a weekday here can look like.” | Save the guide |
| Fri | Post | Featured home with verified details | Inquiry | “See the details for this [AREA] home.” | Book a tour |
| Sat | Stories | Agent answers a buyer question | Trust | “Ask us about your next move.” | Send a question |
| Sun | Carousel | What sellers can prepare before photos | Saves | “A short prep list before listing photos.” | Share this |
Formats, hooks, and calls to action can shift based on the inventory, season, local market, and approved business priorities.
Open the sample content calendar slide
05 · Post mockups
Practical content
for each step of the search.
These sample concepts demonstrate property promotion, buyer and seller education, local guidance, and short-form formats.
Listing · Buyer tips · Neighborhood guide
Three posts, three useful jobs
Promote a featured home with verified details, make a viewing more useful, and give people a preview of the neighborhood.
Reel + Stories
Plan the Reel before filming
Front of home → entry → kitchen and living space → standout detail. The Story set adds a new-listing note, a room poll, and a reply prompt.
Carousel · First-time home questions
Five-slide buyer guide. Scroll through the slides or open one for a larger view.
Carousel · Don’t fall for listing photos
Five-slide checklist for noticing details before booking a viewing.
Carousel · Before you book a home viewing
Five-slide buyer guide with prompts designed to encourage saves and questions.
06 · Hooks, captions & CTAs
Write for a real
next step.
All listing data, availability, prices, and local claims stay as placeholders until verified and approved by the agent.
“Could this be your next home in [AREA]?”
Take a look around this [BEDROOM]-bedroom home in [AREA]. Want the listing details or a viewing time? Message “TOUR.”
CTA: DM “TOUR”
“3 things to check before you book a viewing”
A viewing is easier when you know what to look for. Check the light, ask what stays, and note any repairs you want to ask about.
CTA: Save this checklist
“Getting ready to sell? Start with these steps.”
Before photos, clear the main surfaces and put away personal items. A tidy room helps buyers focus on the space.
CTA: Send us “SELL”
“What a weekday in [AREA] can look like.”
From your morning coffee to the route home, here are a few local details to explore before you move.
CTA: Save the area guide
07 · Landing page concept
Give visitors one clear
next step.
A sample Northline Realty Co. homepage that connects featured homes with a viewing enquiry path.
NORTHLINE REALTY
Find a home that fits your next move.
Local listings and clear help for every step of the search.
Browse homesBook a viewing
[AREA] home[BEDROOMS] · [PRICE]VIEW DETAILS →
[AREA] home[BEDROOMS] · [PRICE]VIEW DETAILS →
Sample layout only. Replace placeholders with current, verified listings, prices, and availability before publishing.
08 · Publishing + community care
Keep the page active
and replies helpful.
Sample day-to-day management examples for the fictional agency. Replies use current information and the agent’s approved guidelines.
Confirm listing details and availability.
Review captions, links, and spelling.
Get client approval on scheduled posts.
Schedule approved posts and Stories.
Check comments and inbox during agreed hours.
Monthly review: Review the content and performance together. Agree what to keep, what to improve, and what to plan next month.
Open the sample publishing and community slide
Ready for a plan built around your business?
Book a discovery call to discuss your goals, audience, and support needs.