Starting profile
An Instagram profile before posts and followers were established.
0 posts0 followers
Personal brand case study · Instagram
Instagram Growth
& Content Strategy
I created a clear Instagram presence for SocialsbyJhayz, focused on social media tips and content for real estate and aesthetic clinic businesses. The account moved from a new profile to a growing audience, supported by intentional content and growth-focused messaging.
Profile setupContent planningBranded postsGrowth messaging
Account snapshots
From a clear starting point
to a growing audience.
The screenshots show the account at two points: first with 0 posts and 0 followers, then with 12 posts and 397 followers. The latest screenshot also shows 5.5K views in the last 30 days.
Starting point
Later profile
A fuller profile with branded content and clearer niche messaging.
12 posts397 followers5.5K views · last 30 days
Work shown
Build a profile people
can understand.
The work combined a clear profile, a focused content direction, and branded posts designed to speak to business owners and build trust.
Instagram profile setup
Set up the profile around social media support for real estate and aesthetic clinic businesses.
Content planning
Planned a consistent mix of practical social media tips and niche-relevant topics.
Branded posts
Created clear, recognizable content with a consistent visual style and message.
Growth messaging
Made the profile’s focus and next step easier for potential clients to understand.
Supporting screenshots
More of the numbers
behind the work.
These additional Meta insights screenshots provide supporting context for views, visits, interactions, follows, and audience planning.
The account profile images above are Instagram snapshots. These supporting dashboards contain Meta and Facebook-specific labels, so their metrics are kept separate from the Instagram follower and profile-view results.
Meta performance overview
The supplied overview screen includes 2.7K views, 2.1K follows, 1,724 net follows, 234 Facebook visits, and 83 interactions.
Views and interactions
A supporting view of reach, viewers, content interactions, and Facebook link clicks.
Visits and follows
Additional Meta reporting for Facebook visits and follows.
Audience planning
The 258M–303.6M figure is an estimated target audience size, not actual followers, reach, or customers.
Account figures are transcribed from the screenshots supplied. The profile screenshots do not show the date range between the starting and later follower snapshots, so no growth timeframe is claimed here.
Portfolio caption
“Helping businesses show up online with clear content and a strategy built to grow.”
Socials by Jhayz
Let’s give your brand
a clearer direction.
Need help with your content strategy or Instagram presence? Book a discovery call and let’s talk about what your business needs.