Personal brand · Full brand identity

Socials by
Jhayz.

A thoughtful, feminine visual identity for a social media manager who brings strategy, content, and digital marketing together. Built to feel polished and welcoming while keeping the work clear, useful, and business-minded.

Clear strategyThoughtful contentFeminine editorial styleBuilt for business
The brand foundation

A clear point of view.
A recognizable presence.

Socials by Jhayz supports businesses and personal brands with considered social media strategy, content, and digital marketing support.

Brand story

Socials by Jhayz grew from a love of creative storytelling and the belief that content works best when there is a clear plan behind it. The brand helps business owners communicate with confidence, create a consistent online presence, and guide their audience toward a useful next step.

Based in the PhilippinesReal estateAesthetic clinics

Positioning & personality

A strategic creative partner for businesses that want their online presence to feel more intentional. The personality is polished but approachable: smart, organized, visually expressive, and focused on practical business goals.

StrategicCreativeHands-onBusiness-minded
01 · Logo direction

One identity.
Flexible expressions.

The logo system pairs a confident display wordmark with a compact monogram for profile images, small layouts, and branded details.

Socials byJhayz
SMM · CONTENT · DIGITAL MARKETING
SJMonogram · profile icon
Socials by JhayzAlternate wordmark · horizontal use
Socials by
Jhayz
Editorial lockup · campaign covers
SJInitials · compact watermark

Logo presentation: the wordmark and SJ monogram shown here are styled brand applications of the current Socials by Jhayz identity, designed to remain legible across profile, web, and content placements.

02 · Color & typography

Warm neutrals.
Playful accents.

Cream keeps the system light and editorial; black anchors the message, with pink, lavender, and butter yellow adding personality.

Warm cream#FFF8F0 · Main canvas
Soft blush#F6B8CD · Warm accent
Pastel lavender#DCD0F0 · Secondary blocks
Butter yellow#FFF0A6 · Highlight detail
Soft black#242124 · Type & contrast
Display · League Spartan ExtraBold
Make the plan clear.

Use for headlines, short hooks, labels, and section titles that need confident impact.

Editorial · Playfair Display
Strategy with style.

Use selectively for a warm, elegant accent in headlines, quotes, and brand moments.

Body · DM Sans
Clear ideas, made useful.

Use for paragraphs, captions, navigation, and small interface details for easy reading.

03 · Moodboard & photo direction

Creative work,
grounded in the process.

Bright natural light, tactile stationery, thoughtful desk styling, and technology used in real marketing work make the brand feel personal and credible.

Laptop with content planning on a warm neutral work desk
Strategy in progress
Notebook, smartphone, and soft pink stationery ready for content creation
Ready to create
Notebook with content ideas and planning notes
Planning content
Tablet showing a soft neutral brand moodboard
Reviewing details
Laptop with a social media analytics dashboard
Measure & learn

Socials by Jhayz color palette

Warm cream#FFF8F0
Soft blush#F6B8CD
Lavender#DCD0F0
Butter yellow#FFF0A6
Soft black#242124

Brand typography

Bold ideas. Clear hooks.League Spartan ExtraBold · headlines
Strategy with style.Playfair Display · editorial accents
Thoughtful content, made clear.DM Sans · body and details

Photography

Use soft daylight, overhead desk compositions, close details of notebooks and devices, and cream or blush surfaces. Keep scenes tidy and authentic, with no heavy filters or distracting props.

Graphic treatment

Keep layouts spacious and legible. Use black for clear messages, pink or lavender for section cues, and yellow sparingly to draw the eye to a key word or action.

04 · Brand applications

A consistent look
across every touchpoint.

The same visual language carries from social profiles and content to the portfolio site and client-facing materials.

SJsocialsby.jhayz

Social media manager
Strategy • Content • Digital marketing
Helping brands show up with purpose
↓ Let’s plan your next move

Social profile

Compact monogram, clear positioning, and a direct next step.

SOCIALS BY JHAYZ · CONTENT STRATEGYGood content
starts with a
clear plan.
Save this for your next planning day ↗

Content template

Bold headline, editorial accent, and an actionable closing prompt.

SJReady to show up with more clarity?Let’s make a content plan that supports your business goals.

BOOK A DISCOVERY CALL →

Story & service prompt

A friendly, low-pressure way to guide potential clients to the next step.

05 · Socials by Jhayz carousel

Designed in
your brand language.

A complete seven-slide educational carousel using the Socials by Jhayz colors, typography, and editorial visual style.

06 · Brand voice & content

Confident, clear,
and always human.

Keep the language warm and direct. Explain the strategy in plain words, share useful guidance, and invite action without overpromising.

How the brand sounds

Use specific, practical language. Be encouraging, not pushy. Explain why an idea matters and connect creative choices to a business purpose. Avoid guaranteed outcomes, jargon-heavy claims, or generic “go viral” promises.

ClearThoughtfulEncouragingPracticalConfident
Social media strategySimple guidance that helps businesses plan with purpose.
Real estateIdeas for property professionals to inform and connect.
Aesthetic clinicsClear, considerate content concepts for clinic brands.
Behind the workShow the research, planning, process, and creative decisions.
07 · Sample content plan

A month with
a clear rhythm.

A sample plan for Socials by Jhayz to demonstrate how education, industry insight, process, and service content can work together.

Sample concept: Adjust topics, frequency, and calls to action to the current business goal. Clinic examples are educational prompts only; treatment details should be reviewed and approved by the clinic.

Week 01

Awareness · Content clarity
  • Mon · Reel“Posting often but still unsure what to say?” Introduce the value of a content plan.
  • Wed · Carousel5 signs your content has no strategy.
  • Fri · Stories pollAsk what feels hardest: planning, creating, or converting.

Week 02

Industry education
  • Mon · CarouselReal estate: 4 useful questions to answer before someone books a viewing.
  • Wed · ReelAesthetic clinic: 3 FAQ prompts to discuss with the clinic team.
  • Fri · Stories quizLet followers choose which question to cover next.

Week 03

Trust · Process
  • Mon · CarouselWhat a social media audit reviews.
  • Wed · ReelTurn one property feature into three content angles.
  • Fri · StoriesShow a planning calendar and explain the thinking behind it.

Week 04

Service · Next step
  • Mon · CarouselHow a content calendar supports consistent publishing.
  • Wed · Service postWhat support can cover, from strategy to scheduling.
  • Fri · CTA postInvite business owners to book a discovery call.
A sample week

Seven days, made manageable.

Three feed posts, supported by simple Stories prompts. The cadence is a starting point, not a requirement to post every day.

Monday
Feed · Carousel
5 signs your content has no strategy

Hook: “If posting feels random, start with these five signs.”

Purpose & CTA

Educate and encourage saves. CTA: Save this for your next planning session.

Tuesday
Stories · Poll
Ask about the content bottleneck

Poll: “What takes the most time—ideas, design, or captions?”

Purpose & CTA

Invite interaction and learn audience interests. CTA: Vote in the poll.

Wednesday
Feed · Reel
One idea, two industry examples

Show how one clear call to action can guide a property viewing enquiry or a clinic consultation enquiry.

Purpose & CTA

Demonstrate practical thinking. CTA: Share with a business owner who plans content.

Thursday
Stories · Q&A
Open a social media question box

Prompt: “What would you like to make clearer about your content?”

Purpose & CTA

Surface useful topics for future posts. CTA: Drop a question.

Friday
Feed · Carousel
What an SMM audit looks at

Cover profile clarity, content themes, audience activity, and the next useful steps.

Purpose & CTA

Explain the service. CTA: DM “AUDIT” to ask about a profile review.

Saturday
Stories · BTS
Show a planning moment

Share a real desk, calendar, or draft and one decision made during content planning.

Purpose & CTA

Make the process visible. CTA: Visit the profile for more content tips.

Sunday
Stories · Reset
Share a simple weekly intention

Invite followers to choose one useful post or business message to prioritize next week.

Purpose & CTA

Encourage reflection without pressure. CTA: Reply with one focus for the week.

Let’s create with intention

Make the plan clear.

Ready to build a more intentional social presence? Book a discovery call and tell me what you want your content to do.

Book a discovery call