07 · Sample content plan
A month with
a clear rhythm.
A sample plan for Socials by Jhayz to demonstrate how education, industry insight, process, and service content can work together.
Sample concept: Adjust topics, frequency, and calls to action to the current business goal. Clinic examples are educational prompts only; treatment details should be reviewed and approved by the clinic.
Week 01
Awareness · Content clarity- Mon · Reel“Posting often but still unsure what to say?” Introduce the value of a content plan.
- Wed · Carousel5 signs your content has no strategy.
- Fri · Stories pollAsk what feels hardest: planning, creating, or converting.
Week 02
Industry education- Mon · CarouselReal estate: 4 useful questions to answer before someone books a viewing.
- Wed · ReelAesthetic clinic: 3 FAQ prompts to discuss with the clinic team.
- Fri · Stories quizLet followers choose which question to cover next.
Week 03
Trust · Process- Mon · CarouselWhat a social media audit reviews.
- Wed · ReelTurn one property feature into three content angles.
- Fri · StoriesShow a planning calendar and explain the thinking behind it.
Week 04
Service · Next step- Mon · CarouselHow a content calendar supports consistent publishing.
- Wed · Service postWhat support can cover, from strategy to scheduling.
- Fri · CTA postInvite business owners to book a discovery call.
A sample week
Seven days, made manageable.
Three feed posts, supported by simple Stories prompts. The cadence is a starting point, not a requirement to post every day.
Monday
Feed · Carousel
5 signs your content has no strategyHook: “If posting feels random, start with these five signs.”
Purpose & CTAEducate and encourage saves. CTA: Save this for your next planning session.
Tuesday
Stories · Poll
Ask about the content bottleneckPoll: “What takes the most time—ideas, design, or captions?”
Purpose & CTAInvite interaction and learn audience interests. CTA: Vote in the poll.
Wednesday
Feed · Reel
One idea, two industry examplesShow how one clear call to action can guide a property viewing enquiry or a clinic consultation enquiry.
Purpose & CTADemonstrate practical thinking. CTA: Share with a business owner who plans content.
Thursday
Stories · Q&A
Open a social media question boxPrompt: “What would you like to make clearer about your content?”
Purpose & CTASurface useful topics for future posts. CTA: Drop a question.
Friday
Feed · Carousel
What an SMM audit looks atCover profile clarity, content themes, audience activity, and the next useful steps.
Purpose & CTAExplain the service. CTA: DM “AUDIT” to ask about a profile review.
Saturday
Stories · BTS
Show a planning momentShare a real desk, calendar, or draft and one decision made during content planning.
Purpose & CTAMake the process visible. CTA: Visit the profile for more content tips.
Sunday
Stories · Reset
Share a simple weekly intentionInvite followers to choose one useful post or business message to prioritize next week.
Purpose & CTAEncourage reflection without pressure. CTA: Reply with one focus for the week.